Program Details
In July 2024, Whataburger sought to outfit managers at 860 locations with high-quality uniforms to bridge the gap until their new uniforms arrived in September 2025. Partnering with WB Supply & Merchandising, Cutter & Buck provided premium Polos with Whataburger embroidered logos on the left chest that were perfectly on brand.
Cutter & Buck took ownership of all aspects of the project including order administration of each of the drop ship orders to each manager and location and inventory management on schedule. This collaboration showcases our capabilities and commitment to add value to our customers as a brand and supplier.
Client Background
WB Supply & Merchandising is a trusted provider of branded merchandise solutions, specializing in outfitting businesses with high-quality, customized products. The end client, Whataburger, is an iconic American fast-food chain with 860 locations and a loyal customer base. Known for their exceptional service and brand consistency, Whataburger required a solution that aligned with their high standards.