CORPORATE GIFTING

Kimberly-Clark Case Study

Program Details

In a collaborative effort, Cutter & Buck partnered with Halo Branded Solutions to deliver a customized apparel program for Kimberly-Clark, a global leader in personal care products. The initiative aimed to recognize 9,200 employees across North America who achieved top safety ratings.

The project encompassed product selection, customization, and direct distribution, all within a specified budget and timeline. The successful execution not only met but exceeded the client's expectations, reinforcing employee pride and satisfaction.

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Client Background

Kimberly-Clark (NYSE: KMB) is a multinational corporation whose trusted brands, including Kleenex, Huggies, and Scott, are integral to daily life in over 175 countries. Committed to excellence, the company annually honors employees who attain 100% safety ratings, underscoring its dedication to workplace safety and employee recognition.

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TASK

Kimberly-Clark sought to recognize 9,200 employees across North America for achieving top safety ratings by providing high-quality branded apparel. The initiative required seamless product selection, customization, and direct distribution, all while maintaining a budget of under $25 per item and consolidating the process under a single purchase order.

SOLUTION

Cutter & Buck, in collaboration with Halo Branded Solutions, leveraged their "Evergreen Product Families" to offer premium, ready-to-ship apparel with no inventory requirements. Employees could choose from four apparel options, with Cutter & Buck providing pre-production samples to ensure embroidery quality met Kimberly-Clark’s high standards. Orders were customized with dual-location decoration and shipped directly to each recipient’s residence, ensuring a smooth and efficient fulfillment process.

OUTCOME

All 9,200 apparel items were delivered on time and within budget to employees across 25 facilities in the U.S., Mexico, and Canada. The initiative reinforced employee pride and satisfaction while highlighting Kimberly-Clark’s commitment to workplace safety and recognition. Cutter & Buck’s expertise in large-scale fulfillment and customization ensured a seamless execution, exceeding client expectations.

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